Well, one day somebody had to have this idea: Organizing the second “real underground” streetfashion tradefair in germany. Now we have the BRIGHT (Frankfurt am Main) and this new thing called “WEARe” in Düsseldorf. So why not be spontaneous once in a time, grab the car and head over to have a cool one with our friends from WEMOTO, 667 and AUHUUR? Two hours later: Really friendly staff at the press counter. Somehow feeling a bit lonely though. Where are the masses? Entering right the heart of WEARe: The huge exhibition hall. Stylish installation, nice lightning concept, smart interior design for the boothes. Passing by at some never-seen-before-never-see-again labels. Old ladies with tiny dogs. OBEY, Akomplice, Gio-Goi, and Evisu just to name the others. But exactly no visitors. I mean NO visitors at all. Getting over to Stefan and the boys from WEMOTO. Seeing again Lucas and Nicole after a couple of months. Long faces all around me. Nobody seems to be happy with the weekend. And then we discover the giant fridge with the beers.

Just to be fair: We definitely had the impression of something interesting coming up. But somebody forgot to invite the people. And yes: we’ll definitely give it a second try. See you next time at WEARe.