Another piece of finding from a long weekend in front of the mac: NAME RIBBON from NYC with a nice selekktion of hoodies. This is what they write about their WHY: “Progressive streetwear from several labels got good, so progressive street kids copped it. Then some of the brands got cocky, and then they got expensive, too expensive for progressive street kids that made them thrive. That’s when those brands got ‘dumb’. We’re for people who avoid ‘dumb’.” We totally agree with this.