We once started with these interviews. And we just decided to get on with this idea. At least you want to read about the guys behind the tees. This time we met Palle from RVLT and redrabbit somewhere deep in the cyberspace. And he brought some new pics from the upcoming collection which comes in august. Read on, guys…

Hey Palle, how are you? It’s right dark in here, where did you brought me? “Well I would like to show you that bright styles and a passion for prints can light up even the darkest places.”

Hmm, great, why not. Well, actually we knew each other only from the internet. So can you tell the guys out there something about you, the revolution and the red rabbits? “Like any other good story it all began in a bar. Here I met Christian Katballe (business partner-to-be) who was trying to make a living from different shops. I worked in the bar as a sidekick to my architect-studies. We were both keen on the fashion industry – so we challenged one another, giving the business a couple of years. For several years we had our struggle getting a position in the industry – but we learned some valuable lessons in the first 5-6 years; fashion is hard work – you will lose sleep over it. And don’t do it for the money. Today we are 8 people working on the Revolution and Redrabbit – we have the best team anyone could ask for –one happy family, filled with creativity, good spirit and the ambitions to do good and have fun.”

Below we see another peek from the next autumn/winter collection. So who is the guy on the pictures? And where did he already buy this stuff?! “He is the pretty face, we mixed Colin Farrell with Dylan Mckay, added a few dance moves and there he was. Someone once told us – pack your stuff in prettiness and the sales will rise, so now we will just have to wait and see. By the way, he has to wait like anyone else to get the styles – I also have to wait for the big shipment to bring home the size XL – it is coming out in the shops in august.”

Take us on a tour on a typical day in the life of Palle Bruun Rasmussen… “Up at seven, aproximately – a quick walk with Elton John– the 3 legged dog (don’t know why she won’t walk on the fourth leg). A quick stop at the coffee shop, before hitting the old corn stock building at the harbour side – 3 tabs on spacebar and Illustrator is running again – this Friday is about some new and different print ideas with new techniques, some design concept for the autumn catalogue and designing a new table for our showroom. After work beers and BBQ with friends in the backyard – properly pissed around midnight.”

Some people have visions. Do you have any for revolution / redrabbit? “Stay true, independent and have fun – some days we rock, others we suck. But we are always reaching for that right style.”

OK, now that you’ll be a millionaire someday, which three tee labels would you then like to acquire? “Anyone with a high admirable originality – no one mentioned, no one forgotten. I learn from almost anyone out there, whether it tells me how it should be done ore (just as important) how it shouldn’t be done.”

When you are not thinking of designing tees and business and stuff, what are you doing else beside? “Is there anything else to do? I help my girlfriend in her business www.hellomonday.net or… well, if the global warming isn’t going to influence our newly build lodge in St Anton, I’ll probably go there with a bunch of magazines and a laptop and wait for the big dump and then hike out into the back country, riding my Voelkl Gotama along with Christian on his newly bought RadAir.”

Thanks for this! Check out Palle’s stuff at the RVLT website.